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Case Study
Intuitive Consulting Can Help You
Thoroughly Scope Out The Prospect
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Situation:
A global public relations firm competing for a multi-million dollar
consumer electronics account wants to know as much as possible about the competition,
the individuals on the decision making team, and what the prospect is looking for.
Solution:
Lynn provides specific information before the first meeting and before each of the
subsequent meetings, including:
- Details about the competing pr firms.
- Personality profiles of the decision makers and what role each of them play.
- Information about what the client is looking for in a PR firm.
- Insight into the politics of the decision making team.
- Information about who is on their side and who is not.
- Recommendations about what to include in the pitch to better the odds of
winning the account.
Note: They won the account.
Client comment:
Everything you told us before we went into the pitch meeting was spot on!
You nailed every single challenge the client presented. You enabled us to
present with utter confidence. Executive Vice President
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Masaru Ibuka, founder and chairman of Japan's Sony Corp., was asked in an interview,
"What is the secret of your success?" He said he had a ritual. Preceding a
business decision, he would drink herbal tea. Before he drank, he asked himself,
"Should I make this deal or not?" If the tea gave him indigestion, he wouldn't
make the deal. "I trust my gut, and I know how it works," he said. "My mind
is not that smart, but my body is."
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Case Study
Intuitive Consulting Can Help You
Confidently Make Critical Hires
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Situation:
A national advertising agency interviewing to fill a key position wants to
make sure they choose the best possible person for the job.
Solution:
They give Robinson the names of their top candidates, and she immediately gives them:
- Personality profiles that include information such as the candidates' strengths
and weaknesses.
- Insight on how the candidates would interface with the existing team.
After they make their choice, she briefs them on the successful candidate's
communication style and the best ways to motivate their new executive for success.
Note: It proves to be one of their best hires ever.
Client comment:
Lynn is a master at getting to the essence of a business situation.
Her intuitive insight was invaluable in identifying potential pitfalls because
it was critical that the right people fill the right positions.
Vice President
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Here's something to meditate on today: When your head tells you one thing
and your gut tells you another, go with your gut. Your gut knows things your
head will never understand.
So when you're at a crossroads where the stakes are high, learn to rely on
owner's intuition. It's one of the most powerful decision-making tools we have.
Do a gut check.
Pay attention to that feeling in your bones. Use it in conjunction with
systems-driven disciplines. Learn to live comfortably in that state of
conflict that comes with balancing the rational with the intuitive.
Charlotte Business Journal
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Case Study
Intuitive Consulting Can Help You
Accurately Assess Partnerships,
Mergers and Acquisitions
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Situation:
A multi-national chemical company finds itself in competition with huge competitors for a multi-million dollar account. They call in Robinson and give her the name of the prospective client.
Solution:
Robinson provides the chemical company with the following specific information:
- How the proposed merger would be perceived by employees,
stockholders and customers.
- How to communicate with the various groups about the merger
in order to create consensus.
- The challenges the merger would present and the best strategies
for overcoming them.
- The strengths and weaknesses of the individual chosen to be
the division head.
- Understanding of his personality traits and how they could best
be applied to create a successful post-merger environment.
Note: The merger proved highly successful for all concerned.
Client comment:
Lynn has earned my trust as a valued partner in decision-making.
As we were forming a new division, I consulted with Lynn about the
personalities involved and how they'd interact. The difficulties that
she advised us about all came to fruition, but we avoided failure by
having solutions right there in our back pocket.
Vice President
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We've...put so much faith in analysis and quantification and other
areas of left-brain thinking, we've often missed the forest for all the
well-examined trees. Over the past few year's I've been on sort of a
personal crusade at Chrysler to legitimize what, for lack of a better
term, I refer to as right-brain thinking.
Robert Eaton,
Former Chrysler chairman and CEO who helped orchestrate the merger
with Daimler-Benz
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Case Study
Intuitive Consulting Can Help You
Rapidly Resolve Employee Problems
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Situation:
A software development firm is experiencing difficulties with their senior IT manager. The timing of this issue is especially acute because they're about to launch a new software product.
Solution:
After meeting with the principals, Robinson quickly:
- Identifies the specific behavioral learning problem the employee is
experiencing.
- Provides insight about how the employee perceives the difficulty
- Suggests several low cost, easily implemented solutions.
- Advises his supervisor as well as his direct reports about how best to
communicate with him.
Note: The recommendations were followed, allowing the firm to keep a valuable,
top-level executive.
Client comment:
Lynn's guidance has been nothing short of amazing on everything from recommendations on
sensitive terminations, to team-building meetings, to one-on-one coaching. Her intuitive
guidance has given us the edge we need to land accounts by helping us personalize
our approach based on a prospect's needs. Lynn is a major factor in keeping us an industry leader.
Owner and CEO
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Ask some people what they based a decision on and they might say,
"Gut instinct." But would they be willing to base a major business decision
on that instinct?
Perhaps they'd be more comfortable relying on someone who bases her profession
on that instinct. That would be Lynn A. Robinson, a business intuitive who
runs Intuitive Consulting Inc., where the gut instinct can help keep firms
from going belly up.
In Sync With Instinct
MetroWest Daily News
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Case Study
Intuitive Consulting Can Help You
Personalize Your Pitch And Win The Account
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Situation:
A regional ad agency finds itself in competition with huge competitors
for a multi-million dollar account. They call in Robinson and give her the name of the
prospective client.
Solution:
Robinson informs agency principals that the decision maker they're pitching secretly
wants to be the spokesperson for the product and he needs to have that discovered,
understood and encouraged. The agency takes Robinson's recommendation and presents
a campaign built around the CEO.
Note: They win the account and the agency continues to use Robinson's advice to
maintain a positive relationship with the client.
Client comment:
Her tremendous intuitive talent has helped us to be more successful in our business - from making better hiring decisions to negotiating the best deals. We don't make any important decisions without her. She is truly gifted.
Executive Vice President
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For the past 20 years, Robinson has consulted with companies around the globe who use her intuition to get inside the heads of their prospective clients and their competition.
Business Newswire
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