by Lynn Robinson

In businesses big and small, making decisions comes with the territory. But how do you routinely make decisions that enhance, not diminish, the bottom line? According to successful business leaders, "intuition" is the answer.

Intuition — one of the fastest-spreading buzzwords in business — has become increasingly important to decision makers who are faced with the challenge of conflicting or inconclusive information. In Trust Your Gut, Lynn Robinson, one of the nation's leading intuition experts, reveals how top business people work with their "inner CEO" to win big accounts, increase sales, and resolve critical issues within their organizations.

She shows you how to access this incredibly valuable inner resource to make routinely successful decisions. When you know how your intuition communicates, you'll know when to make that critical call, or what makes a prospect tick, and you'll be guided to success in just about any business situation. With Robinson's advice, you'll learn how to:

• Identify "power hunches" that lead to success and add to the bottom line.
• Ask the right questions of your intuition to make the best decisions.
• Use your intuition to generate profitable new ideas.
• Tap your intuition for guidance in sales, customer relations, hiring, and employee retention.
• Understand the many ways that intuition provides creative solutions to difficult business challenges.
• Make successful decisions even when you have conflicting information or don't have all the facts.

Whether you're a startup entrepreneur or a high-powered chief executive of a multinational corporation, Trust Your Gut will help you make the right moves to grow your business.

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